And once you're in it, it's hard to get out. Marketing in a Country Email List world of fake news You see: the different types of fake news vary widely. An April Fools' joke by the Hema is really different from an anti-Semitic conspiracy theory by Robert Jensen. Yet both can be called fake news. Recognizing the different Country Email List types of misleading information is a first step in dealing better with fake news. But what else can you – as a marketer, content creator, advertiser or communication professional – do in a world where fake news has won? A few tips: Be open and Country Email List honest about where you get your information from. This starts, for example, with a good reference in your content..
Correct yourself if you accidentally spread fake news. Country Email List Everyone makes a mistake once in a while. Don't sweep that under the rug, but be honest about your mistake and tell how you've improved. Try to develop your own media literacy, that of your colleagues and that of your target group. Learn how Country Email List Country Email List (new) media work and how they can be used to spread fake news. Always count to ten before responding to new information , such as news in your industry. Can the information be trusted? Do you have to respond at all? And if so:Country Email List how? Speak out against incorrect information (about your brand or organization).
The best weapon against incorrect information is correct Country Email List information. But don't argue with trolls. Trolls continuously spread fake news to cause chaos and damage. You cannot enter into a conversation with these people (or bots!). You can only report it. In this way you contribute to a Country Email List world in which people can have confidence again in the information they encounter (online). And you gain the trust of your target group in your organization, brand or message. That's good news, right?For many knowledge workers, Country Email List taking.